PAULA INIGUEZ
BRAND STORYTELLER
About
Hello, I'm Paula—also known as Pauly, and sometimes La Cuca (short for cucaracha, meaning cockroach, thanks to my mum who started the loving trend when I was about 8 years old—I still haven't fully figured out why, but that's a story for when we meet).
Creative Director. Photographer. Copywriter. Producer. Strategist. Entrepreneur. Philosopher aficionado. Music playlist lover. Elephant figurine collector. Meditator and knowledge seeker—because wisdom is the best souvenir.
With a closet full of hats—from leading creative teams and crafting compelling brand stories to navigating entrepreneurial ventures and capturing moments through photography—I’m here to prove that storytelling isn’t just an art, it’s a superpower.
I believe in the transformative power of stories—whether it’s creating magic on social platforms like Facebook, Instagram, YouTube, and TikTok or crafting cinematic tales behind the lens. Let's team up to redefine storytelling rules, leaving lasting impressions that connect brands with their audiences on a deeper level.
Let's craft stories that resonate and inspire. Reach out to explore how we can bring your brand’s story to life—and maybe swap playlist recommendations along the way.
MY REEL
INTEGRATED
& SOCIAL
COMING SOON...
The Parlour agency and a bunch of caring and creative-minded individuals present MELORIA, an in-house project that is currently under development.
Meloria is a fantastical world full of unique characters who are planning an invasion of our world, but a good one! The plan is to bring joy, anxiety relief strategies, and powerful tools for kids around the globe to cope and adjust better to the reality they experience today.
Digital
honda
DIGITAL PRODUCER FOR HONDA'S MAIN MODELS MICROSITE
FILM
Fashion
FZ
FARINAZ FARZANEH
Farinaz Farzaneh is the name of a rising star in the fashion world.
SHE APPROACHED ME TO HELP bring to life HER BRAND'S nEW LINE. Besides creating the concept, "REBIRTH", I ALSO HELPED WITH THE Creative direction and PRODUCTION OF THE PHOTOSHOOT. OUR PHOTOS WERE LATER ON PUBLISHED BY TWO EDITORIAL MAGAZINES:
MOEVIR, A FASHION AND ART MAGAZINE BASED IN PARIS, FRANCE &
INFLUENTIAL, A SPANISH ONLINE PUBLICATION.
Photography
Photography has been a part of my life since forever. My dad used to have a dark room in every home we lived in, and when I turned 9, he gifted me with his first film camera. We'd snap every corner of the city, then disappear into the darkroom where time would stop to exist.
Surprisingly, most of my jobs have let me dive into photography and editing, even if it wasn't in the job description. Who knew work could be this much fun?